There’s a lot of talk about “custom” mobile app development services, but let’s be honest—many of them still follow a template approach. The real question is, what actually makes a service custom today?

Is it about creating an app from scratch, or tailoring user experience through AI and analytics? With more startups needing apps that adapt to real-time user data, the definition of custom is shifting fast.

Curious to know how other teams define or deliver a truly personalized mobile app development service. What tech or frameworks make the difference for you?