Developing cross-platform games using Unity involves leveraging its powerful features to create games that run seamlessly across multiple platforms like mobile, PC, consoles, and VR/AR. As a Unity 3D game development company, the process begins with designing the game to be flexible and scalable. Unity's cross-platform support allows developers to build once and deploy on various platforms without having to rewrite code for each one.

To develop cross-platform games, you need to focus on optimizing performance, managing platform-specific input methods, and using Unity’s Player Settings to customize builds for different devices. Unity’s asset pipeline, which supports both 2D and 3D assets, ensures consistent visuals across platforms. Testing is also critical, and Unity’s cloud build service helps automate this across multiple devices.