With the ever-changing digital landscape, internet marketers need to constantly evolve their strategies to stay ahead of the curve. In this article, we will discuss five internet marketing strategies that are really taking off and can give your business a competitive advantage in 2022 if implemented correctly.
Live streaming commerce
Thanks to platforms like Instagram Live and TikTok, live streaming commerce is booming. Sell and demonstrate your products in real-time by answering questions from customers and giving them a personal experience. You're able to build trust and make an emotional connection that can increase conversions.
Podcast advertising
Podcasting continues growing rapidly and can be a highly-targeted channel for your ads. Not only that, but creating your own podcast allows you to demonstrate your expertise, build an engaged audience over time, and cross-promote your business. Include influencer endorsements and embed affiliate links for extra sales.
Hyperlocal SEO
In the mobile-first world we live in, local SEO is critical to reach customers close to you. Optimize your listings across maps and local directories, create local citations and build reviews/recommendations. Also use location-based social targeting for ads. People want services and products from businesses within their own community.
Influencer marketing
Partnering with influencers in your industry who have highly engaged followings is proven to boost awareness and traffic. Look for micro-influencers specifically as their audiences often purchase at higher rates than large celebrities. Send review products, collaboratively create and share content for one another's platforms.
Conversational marketing
Whether it's live chats, messaging apps, voice assistants like Siri, Alexa etc, the way we converse and make purchases is becoming more seamless and conversational. Figure out where your customers are spending time chatting and use AI-driven chatbots, messaging, interactive voice responses for lead generation, sales and support.
There you have it, five cutting-edge internet marketing strategies that can take your business to new heights in 2022 and beyond if implemented creatively. Stay on top of emerging trends and keep testing new tactics regularly.